Reconciliation in a Nationally-Televised Commercial...Priceless
by Mike Carminati
Apparently, George Steinbrenner and Derek Jeter are not only willing to bury the hatchet, they are happy to be paid to do so according to this NY Post article from my friend Mike. The Boss and the playboy will poke fun at this past ofseason's imbroglio with, what else, a VISA commercial. To paraphrase Gil Scott-Heron, the reconciliation will be televised.
It's too bad that the lightheartedness of this commercial belies what has been an acrimonious 6 months for the Bombers. Maybe this is Steinbrenner's first of many attempts at fence-mending, but it seems that as this ad ends one contoversy another mushrooms in its place. I get the feeling that if things don't go their way this season, the Boss is going to make some sweeping changes for 2004, and Joe Torre and his staff seem to head that list.