The Brewers are set to sign Damian Miller to an exorbitant contract (3 years, $8.75 M) apparently so that they can have an on-field Miller ad, as if the stadium signs weren't enough:

"Miller playing at Miller Park was too tough to pass up," Miller's agent Bob Garber said.

On the surface it actually doesn't look like a bad deal. Miller was third in Win Shares among starting catchers last year (min. 81 games at catcher). That is, even though his OPS was 14th among the 25 catchers who qualified and slightly below average for the group. Even so, Miller's per-season salary will be less than average for the group:

Miller is, however, one of the older starting catchers in baseball. He'll be 37 when the contract expires. That's ancient for a catcher, and he doesn't hit enough to play first. And as a catcher ages, he can go from an average hitter to a poor one extremely quickly (witness Charles Johnson, Mike Lieberthal, and Dan Wilson above). I just think it's a poor gamble but those are the kind that the Brewers make.

As for the novelty of Miller playing at Miller Park, it's not the first time a player's last name has appeared in his home park's name (though some are cheating, e.g.,Jim Field?), and I don't mean Arthur 3Com, who never made it out of training camp with the Giants a few years back:

Now, that is the height of triviality.