My friend Murray's friend Chris point out that there already is a Ted Williams Award. As Murray emailed me:
You forgot another component of the Williams Award screw-up: isn't that the new name for the All Star Game MVP? So now we have two Williams winners every year (at least in theory if not in practice)?
It's turning into the NHL, where they give 10 trophies named after long-dead Canucks, and I don't know what any of them is for. It's all more pretext to allow them to louse up MVP award voting, and the MVP is all anybody cares about. Except it's getting harder to care about it as they mess it up more.
My attitude is name 'em all after the Splendid Icicle. Let's have the Ted Williams MVP Award, the Ted Williams Cy Young Award, the Ted Williams Rolaids Fireman of the Year Award, etc. I hope his freezer-loving son is receiving the proceeds from the name use. When I lived in Boston ten years ago, the town barely acknowledged the curmudgeonly clubber. Now, he's the flavor of the hour. Weird.