This one tops the "Spider-Man II" bases.

When MLB decided to go for corporate sponsorship of its comeback player of the year award, of course they took the high road and sold the naming rights to AARP ("It's never to late to comeback"), to the NYSE (with a financial comeback tie-in), or even to J-Lo, right?

No, baseball sold the rights to, you guessed it, Viagra! The official erection enhancer of Major League Baseball.

So a nice little award turns into the punchline to a joke. Tres classy!

After perusing the list of eligibles, ofF the top of my head, I would give it to Jason Giambi and Todd Jones.

I wonder what'll happen if Rafael Palmeiro, now that his relationship with the company appears to be caput, ever appears on the comeback roles. Maybe an anabolic steroid company will be sponsoring the award by then anyway.